The Granada's Last Run: How East Dallas Can Spend the Theater's Final Season on Greenville

The marquee at 3524 Greenville Ave. will still be standing in 2028, and so will the parking lot behind it. The building opened as a movie house in 1946, and the front that has faced Lowest Greenville since then is staying too. What leaves is everything that happens past the box office: the floor, the stage, and the 125 to 150 nights of music a year that have played under that sign since Mike Schoder brought the Granada back as a full-time music venue in 2004.

On Oct. 23, Schoder and Julia Garton announced they had sold the Granada and Sundown at Granada next door to Bathhouse, a New York-based social-wellness brand. Shows keep going through April 17, 2027. So the closing is a scheduled goodbye with about five months of lead time, and the Granada's own announcement promises "one last run of shows, one last round of memories, and one heck of a farewell ahead."

What stays on the corner, and what doesn't

Bathhouse co-founder Travis Talmadge laid out the concept in a conversation with Schoder that D Magazine published Oct. 30:

• The theater front and marquee: kept. Talmadge said Bathhouse wants customers "to enter through the same way they've always entered the Granada. Marquee and all of that," with the marquee name changing to Bathhouse.
• Sundown's building: to be removed and replaced with an extension off the Granada, which Talmadge compared to "putting a wing on your house."
• The roof: a planned rooftop is part of the concept.
• The parking lot: "We're not touching it. That's going to be a parking lot," Talmadge said.
• The interior: pools, saunas and steam rooms. Talmadge said the inside "will obviously feel like a very different experience."

Talmadge was clear that this is still a concept. Bathhouse has started the usual city process and will go before the zoning committee and the neighborhood board, and he expects compromise along the way.

Keeping the front was a choice. Talmadge said the building is not landmarked, so nothing required Bathhouse to save it. Schoder told D Magazine that the apartment route "would pay us more" and that "we took less money to preserve the building." The venue's own farewell note says the owners turned down developers "who envisioned hundreds of apartments."

So the outside of the corner was protected on purpose. The room inside was not, and that's why the months between now and April 17 matter.

Why the room is the part that closes

The Granada isn't closing because it ran out of nights to book. Schoder told D Magazine the theater was still putting on 125 to 150 shows a year after COVID. The problem, in his words, is that "people have just literally stopped going to shows comparatively to what it was before COVID." He said venues of similar size that he helped open, now part of a group of more than a dozen, mostly lose money: "More than 80 percent of them are losing money." In the farewell statement, the owners named "rising costs, shifting audiences, and corporate consolidation" as the pressures on independent venues.

Schoder also put a question to anyone upset about the news: "How many tickets did you buy to the Granada in the last year?" And he said what he hopes people do now: "We just hope that everybody takes another chance to go see a show or shows and just feel it and be thankful for what it's been."

The final season, show by show

These are the announced dates from the Granada's Prekindle listing, starting the night after this post goes up.

The calendar is heaviest before the new year. November and December have 15 nights on the books, and the stretch from January through April lists 10 dates, two of which are the back-to-back Foy Vance shows. More are still coming. Schoder told D Magazine "there will still be some awesome shows announced," including local shows meant to "honor some of the bands that we've worked with over the years," and he asked fans who they'd like to see.

For anyone picking one holiday-season night, Ricki Derek's Christmas show on Dec. 12 and Bob Schneider on New Year's Eve are the two shows tied to the season itself. Under the Bathhouse timeline, this is the Granada's only remaining holiday season as a music venue.

Getting in, parking and the age rule

The venue's FAQ page covers the basics:

1. Tickets: Buy through the official site and Prekindle. You can also buy at the box office on show night unless the show has sold out.
2. Parking: The lot behind the theater costs $8, cash only. Street parking is available nearby, and the venue asks guests to obey no-parking signs and respect residents.
3. Ages: Age limits appear on each show's Prekindle ticket page. Anyone under 14 must attend with a parent or adult.

If you live in the M Streets or anywhere within walking distance of Lowest Greenville, the $8 lot is the easiest thing to skip. Walking over keeps one more car off the side streets on a busy show night.

Sundown's last chapter is already underway

Next door, regular restaurant service at Sundown ended Nov. 1. Private events continue there through Dec. 31, 2026. In its farewell piece, CraveDFW remembered the rooftop looking down Greenville as "always the best seat in the house." It also noted the Sundown Benedict with barbecue brisket, the dedicated gluten-free fryers, and how Sundown gave concertgoers, and plenty of people with no tickets at all, a place to eat and drink.

That rooftop view is part of what Bathhouse is planning to bring back in its own way. Talmadge called the planned roof "a really incredible rooftop" that would make the building "a much more dynamic product."

What opens behind the marquee

The Bathhouse brand began in Williamsburg, Brooklyn, in 2019, according to the Dallas Morning News. It has other New York locations and planned expansions in Philadelphia, Los Angeles and Chicago. Its official site lists the Williamsburg location at 103 North 10th Street and Flatiron at 14 West 22nd Street.

Talmadge told D Magazine the draw is scale. "Our big sauna will fit over 100 people. All of our saunas fit 20-plus people," he said, and the cold plunge "is a real pool." Admission isn't membership-based. He said a Tuesday-morning visit in New York runs around $30, with prices that change by day and time. He expects 200 to 350 people on site at busy times, which is part of why the existing lot mattered to Bathhouse.

He also explained why Bathhouse chose this corner: "Everybody knows it, and it's convenient for a lot of people. Whether you live in the M Streets or on Knox or anywhere." The buyer has said it expects to reopen in 2028. Between April 17, 2027 and that reopening, the marquee at 3524 Greenville will stand over a construction site, so the shows on this winter's calendar are the last chance to see it lit for a concert.

Schoder has been on this street since 1992, when he opened the CD World record store, and that's 34 years of Greenville Avenue coming to a close this spring. If you live near Lowest Greenville and the sale has you wondering how a changing corner fits into your own plans for the next few years, we're happy to talk it through over coffee, at a show or anywhere on the street. Graham Group can start with a free home valuation, so your next chapter begins with real numbers.